Enjoy Hip-Hop Responsibly

Something that has been on my mind a lot lately is how companies make claims about services they offer.

“We’re the best” or “We were the first to do this” and so on. Really? Especially in our scene when folks who “battle rap” or (as some put it) have “boastful” rhymes… when did this type of marketing get a free pass? Especially if it’s untrue, at least in part.

It’s pretty hard not to have an axe to grind with this sort of thing if it is happening to you. What if you were the first to do something and someone else claims that they are/were? How would you react? Would you call their shot? Publicly? Privately? What if you have called them on it privately and it continues to happen? How would you handle it?

In studying marketing and how people view such marketing strategies, I’ve learned that:

• most consumers/public take their word for it

• those companies rarely are challenged on it

• if you don’t claim things like that… people don’t always connect the dots that it was YOU not them!

• you can be left behind in the wake of over-promising and under-delivering people

It’s a shame that sometimes people need to be told what you’re about and reminded about the legitimacy of what you’re doing for them to really know what you’re about! Strange isn’t it?

I’d love to read your questions and comments. Drop a line in the comments for this post if you have any. I know you do