Enjoy Hip-Hop Responsibly

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Interesting thing I’ve observed over the last few weeks…

Christian cats offering “respect” to fallen music artists publicly but not to their own living brethren. These same folks happen to also be the ones who trumpet the need for unity.

In case you’ve been snoozing… the newest feature at Sphere of Hip-Hop is a hot one. Almost every day of the week a new song is featured in the Daily Download. You can scope out the updates each day in the Sphere of Hip-Hop news section and also via subscription options such as iTunes or RSS.

It’s a great way to discover some new music and re-discover some old favorites. Check out a recent favorite of mine below. Let It Go! is my jam.

Upon release this was one of the most popular tracks on the album at radio. It quickly climbed to the #1 spot on over 50 stations across the USA and even more abroad. Real catchy track.

Artist: Cookbook and Uno Mas
Song: Let It Go!
Album: While They Slept
Label: ILLECT Recordings
Year: 2006

Purchase at: Sphere of Hip-Hop Store, iTunes, Amazon.com

Download: Cookbook and Uno Mas – Let It Go!
Subscribe to Daily Download via iTunes – RSS – direct download – stream

This email both cracked me up and made me shake my head.

Hi_____,

I swear my name is Josh and not ______.

*removed* is considered one of the major breeding grounds of hip-hops finest artists and continuing this trend is up and coming artist *removed*

Really?

*removed* is a rapper/producer, with a style that has the nostalgic feel of hip hop’s “golden era” combined with today’s modern sound. I have read your page and I absolutely love the format, I feel it fits his style. It would be great if you would consider doing a review or feature on *removed*, I think your readers will enjoy reading about him and his music.

Did you really read my page? If you did, how come you don’t know my name? *chuckle*

The lesson:
I know how hard it is to personalize a note for each and every spot you’re trying to promote to. I’ll admit that I use some copy in the same ways but I make every effort to personalize it to the point that you wouldn’t know it was the same info. Getting stuff submitted like what is above makes me reach for the delete button before I make it half way through the pitch… and I have much more patience for this than most. Learn from it if you’re promoting music.