Did you know that 8 out of 10 people who view an online ad will never click on it? Media Post just released some statistics on user behavior when it comes to online ads.
6% of all internet users are “heavy clickers” and they account for a whopping 50% of all ad clicks.
This got me thinking… are my ads conveying enough information to appeal to only the 6%? Am I completely missing on the rest? Do your ads all say “click now”?