Here are some bullet points of things you shouldn’t be doing. Surely I’ve missed a few but here goes…
1. Email a press release or other submission with no proper introduction or even a greeting. Don’t hit the “forward” button on your email to send your press release.
Why? It looks like spam to people like me and gets treated as such. Deleted.
2. Posting your links or advertisements on peoples Facebook profiles and pages.
Why? It’s called social media for a reason. Nothing social about bombing up a bunch of pages trying to get noticed. You’ll get ingored far more than you’ll get noticed. The last thing you want to do in marketing/promotion is be annoying to people.
3. Make it difficult to figure out how to cover your stuff…
Why? If it’s easy, you’re going to have far more success. Following our submission instructions makes it easy for us to help you. Not doing so, well…
4. Don’t look for beat production on Craigslist. Are you for real Josh? Yup. I’ve seen it.
5. Twitter http://ht.ly/4XKZr
6. Don’t add your connections to invitation email lists for stuff like Linkedin without their permission. Even worse, don’t add people you have no relationship with.
7. Don’t automatically add people to your email list service like Reverbnation without some sort of relationship and/or permission. I get added to about 20 of these every week and 19 of these people have zero relationship with me. Think us media/radio people like that?
8. Tweet at people who run websites or radio programs to go buy your record.
9. Don’t hit someone up to tell them to hit you up. What? Spill the beans son! Being direct is helpful. I don’t have time to do the work you should have done yourself.