On March 30, 2012 Facebook is converting all Pages to the new timeline style format shared by personal profiles.
I’m not 100% sure I dig every change being made and wish a few options had… options. At any rate, I’ve started to mess with the Sphere of Hip-Hop Facebook page to see what I can do with it.
One new feature I really dig is the cover photo at the top of pages. It’ll help keep the page looking fresh and allow (finally) for some personality. However, I’m waiting for the first artist to whine about their page getting axed for not following the rules. The rules…
Cover images must be at least 399 pixels wide and may not contain:
a. Price or purchase information, such as “40% off” or “Download it at our website”
b. Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
c. References to user interface elements, such as Like or Share, or any other Facebook site features
d. Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
I suspected they would have some standards in place and for the most part I think these are reasonable.
Another nice feature is the ability to pin and star your Pages posts:
“The new Facebook Pages include many of the same elements that individual users have: They include a large cover photo, a smaller profile photo and apps with photos, videos and places. It also gives brands and organizations to “pin” posts, which will hold them at the top of the Page timeline for seven days, and to “star” them, which will make photos and videos available in a double-wide format. Organizations can also set milestones, such as when they were founded or when they reached a certain number of users or likes.” – GIGA OM